Many business managers whine about bad worker morale, high turnover, and low productivity but fail to even imagine effective corrective measures. In The Carrot Principle, leadership experts Adrian Gostic and Chester Elton tap a ten-year, 200,000-employee study to prove the all-around benefits of constructive praise and meaningful rewards. As in their hit book The 24-Carrot Manager, they persuasively demonstrate that powerfully motivated employees can spark radical improvements in every aspect of your business. A carrot approach that any rabbit/worker can appreciate.