What will you learn from this book
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Whole Brain Thinking Model: The book introduces a model that categorizes thinking preferences into four quadrants - analytical, sequential, interpersonal, and imaginative - and emphasizes the importance of balancing and utilizing all these styles for optimal business performance.
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Individual Thinking Preferences: Understanding one's own thinking preferences and recognizing the strengths and weaknesses of each thinking style can enhance self-awareness and personal development.
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Team Diversity: Creating diverse teams that encompass individuals with various thinking styles can lead to richer discussions, innovative solutions, and more comprehensive decision-making processes.
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Problem-Solving and Innovation: Whole brain thinking encourages approaching problems and generating innovative ideas by incorporating different thinking styles, fostering creativity and out-of-the-box solutions.
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Communication and Collaboration: Effective communication requires understanding and bridging the gaps between different thinking preferences, facilitating better collaboration and reducing misunderstandings.
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Leadership and Management: Leaders who embrace whole brain thinking can build more adaptable and dynamic teams, leverage diverse perspectives, and create environments that encourage innovation and growth.
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Learning and Development: Implementing whole brain thinking in training and development programs can enhance learning experiences by accommodating various learning styles and cognitive preferences.
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Decision-making: Integrating diverse thinking styles into decision-making processes can lead to more comprehensive evaluations of options and reduced biases, resulting in better-informed and more effective decisions.
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Adaptability and Change Management: Whole brain thinking promotes adaptability to change by encouraging individuals and organizations to embrace different perspectives and approaches when dealing with new challenges.
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Application across Functions: The book likely discusses how whole brain thinking can be applied across various business functions, including marketing, operations, strategy, and leadership, to drive overall organizational success.
| Language | English |
|---|---|
| ISBN-10 | 0070284628 |
| ISBN-13 | 9780070284623 |
| No of pages | 334 |
| Font Size | Medium |
| Book Publisher | Mcgraw Hill |
| Published Date | 30 Apr 1996 |
About Author
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How can your business understand its customers on a more substantive level? Improve teamwork? And fully utilize its human assets, given the constant push to improve the bottom line? The Whole Brain Business Book offers creative and innovative ways to address these vital issues. It will show you and your organization how to: break free of the "brain rut" that occurs when work is dominated by one thinking style; tap the talents of visionaries and communicators to blossom in times of chaos; build mentally diverse "Whole Brain Teams" that geometrically increase results in marketing, advertising, sales and all forms of problem solving; and develop breakthrough insights that will improve the way you supervise, manage, lead, and resolve conflict; and establish a climate for ongoing creativity and receptivity to change. Ned Herrmann's extensive, long-term research on thinking and creativity has won national awards. His work is widely regarded as superseding "left brain/right brain" models and other earlier concepts. He developed and validated the Herrmann Brain Dominance Instrument, as assessment tool completed by more than a million people, and designed leading international workshops on creative, strategic, and whole brain thinking. His ideas are in use at Fortune 100 companies and smaller firms worldwide. Here at last he presents his concepts to business readers everywhere. Enhanced by exercises that will help you to better understand your own thinking styles - and enriched by examples from DuPont, General Electric, and other companies now profiting from Whole Brain Technology - The Whole Brain Business Book will introduce new levels of flexibility, creativity, and innovation into your corporate culture.