How to Achieve Zero-Defect Marketing

Allan J. Magrath



Is it possible to apply the "technical" methodology, Zero-Defect Marketing, to the field of marketing? Not only is it possible, it is beginning to happen throughout the business world. This book presents over 200 examples from innovative companies that are applying manufacturing standards such as zero-defects and continuous improvement directly to marketing. How To Achieve Zero-Defect Marketing is the first book to show how a new "process mindset" can help marketers improve results in seven different marketing it systems": advertising and promotion, logistics and customer service, selling strategies, pricing and discounting, planning, distribution and product innovation. Bringing total quality to marketing helps marketers improve their decision making, focus on customers, and lower costs while achieving higher yields. With fascinating examples and action tips for immediate and long-term implementation, the book reveals how to shift into this new mindset that leads to improved results.

What will you learn from this book

  1. Precision in Marketing Strategies: The book may emphasize the need for precision and accuracy in developing and implementing marketing strategies to minimize defects.

  2. Customer-Centric Approach: Achieving zero-defect marketing often involves understanding and meeting customer needs flawlessly. The book may discuss strategies for a customer-centric approach.

  3. Data Accuracy and Analytics: Ensuring the accuracy of marketing data and leveraging analytics effectively can contribute to zero-defect marketing by making informed decisions.

  4. Quality Content Creation: High-quality content, free from errors and aligned with the brand message, is likely to be a key focus for achieving perfection in marketing.

  5. Testing and Optimization: The book may discuss the importance of continuous testing and optimization of marketing campaigns to identify and rectify any potential defects.

  6. Alignment with Brand Standards: Consistency and adherence to brand standards in all marketing materials and communications are crucial for zero-defect marketing.

  7. Effective Communication Channels: Identifying and utilizing the most effective communication channels for the target audience can contribute to a flawless marketing approach.

  8. Agile Marketing Practices: The adoption of agile marketing practices could be highlighted, emphasizing adaptability and quick responses to changing conditions.

  9. Measuring Key Performance Indicators (KPIs): Establishing and monitoring KPIs to measure the success and effectiveness of marketing efforts is likely to be discussed.

  10. Customer Feedback and Improvement: The book may stress the importance of listening to customer feedback, identifying areas for improvement, and making necessary adjustments to achieve zero defects.

Language English
ISBN-10 9780814451236
ISBN-13 9780814451236
No of pages 192
Font Size Medium
Book Publisher Amacom
Published Date 05 May 1993

About Author

Author : Allan J. Magrath


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