Click: What Millions of People Are Doing Online and Why it Matters
Physical
In CirculationWhat will you learn from this book
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Data-Driven Insights: Emphasizing the importance of data in understanding and predicting online consumer behavior.
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Search Engine Patterns: Analyzing search engine data to identify patterns and trends, providing valuable insights into consumer interests and preferences.
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Web Analytics: Utilizing web analytics tools to track user behavior on websites, enabling businesses to optimize their online presence.
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Seasonal Trends: Identifying and understanding seasonal patterns in online behavior, which can inform marketing strategies and campaigns.
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The Long Tail Effect: Exploring the concept of the long tail in online markets and understanding how niche products and interests contribute to overall online trends.
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Social Media Influence: Analyzing the impact of social media on consumer behavior and understanding how online communities shape opinions and trends.
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E-Commerce Insights: Gaining insights into online shopping behaviors, including factors influencing purchasing decisions and the role of reviews and recommendations.
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Online Advertising Effectiveness: Evaluating the effectiveness of online advertising by studying click-through rates, impressions, and user engagement.
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Demographic Analysis: Using online data to conduct demographic analysis and understand the characteristics of specific user groups.
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Emerging Trends: Identifying and adapting to emerging trends in online behavior, allowing businesses to stay ahead of the curve in their digital strategies.
| Language | English |
|---|---|
| ISBN-10 | 1401323049 |
| ISBN-13 | 9781401323042 |
| No of pages | 221 |
| Font Size | Medium |
| Book Publisher | Hyderion |
| Published Date | 02 Sep 2008 |
About Author
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What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are.
As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life.
Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.