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Vision: Cohen emphasizes the importance of having a clear vision for your company and communicating it effectively to your team.
Focus: He discusses the importance of focusing on your core competencies and not spreading your resources too thin.
Flexibility: Cohen argues that while it's important to have a clear vision, it's also important to be flexible and adapt to changing circumstances.
Competitive Advantage: He discusses how to identify and leverage your company's competitive advantages to outperform rivals.
Innovation: Cohen emphasizes the importance of innovation in staying ahead of the competition and meeting the changing needs of customers.
Execution: He discusses the importance of effective execution in turning strategic plans into reality.
Leadership: Cohen emphasizes the importance of leadership in driving strategic initiatives and inspiring your team.
Risk Management: He discusses how to effectively manage risks and seize opportunities in a dynamic business environment.
Communication: Cohen emphasizes the importance of effective communication in aligning your team and stakeholders around your strategic vision.
Continuous Improvement: He discusses how to continually review and improve your strategic approach to stay ahead in a competitive marketplace.
Language | English |
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ISBN-10 | 8178093189 |
ISBN-13 | 9788178093185 |
No of pages | 222 |
Font Size | Medium |
Book Publisher | Magna Publishing Co Ltd |
Published Date | 06 Jul 2004 |
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From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons of:
* commitment to a definite objective
* seizing and maintaining the initiative
* economization to mass (concentration of resources)
* positioning
* surprise
* multiple simultaneous alternatives
* the indirect approach
* simplicity
* timing
* exploiting success With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business.