Rinita Bose is an ordinary middle class girl with extraordinary beauty and unmatched aspirations. While chasing her dreams, she comes face to face with harsh realities. That's how she learns the valuable lesson – what most men really want. In a twist of fate, she picks up enmity with a powerful man and flees the city.

She switches careers and hides her identity behind the garb of Rose to make a place in Bollywood. She earns money, fame, adulation and success. But love eludes her. She witnesses the darkness of life in a drunkard father, a lecherous boss, a scheming producer and a friend who wants to take advantage.

But then there are those that she can rely on in the worst of situations, her friends from childhood who stand by her through thick and thin. Those who don't judge her; just love her unconditionally. Will Rinita be able to find the love she craves for? Or will she be mercilessly crushed for The Fragrance of Rose.