Language | English |
---|---|
ISBN-10 | 938824768X |
ISBN-13 | 9789388247689 |
No of pages | 200 |
Font Size | Medium |
Book Publisher | Embassy Books |
Published Date | 01 Jan 2019 |
One of the most in-demand Customer Experience and Marketing Keynote Speakers and Consultants in the world today, David Avrin delivers profound wisdom to clients and audiences around the world. With a surprisingly relatable, conversational and very entertaining style, David delivers profoundly insightful and hard-hitting content to business audience across a broad range of industries and categories.
His message and timely lessons on creating, delivering and promoting competitive advantages have been enthusiastically received by audiences in: Singapore, Bangkok, Antwerp, Buenos Aires, Sri Lanka, Brisbane, Johannesburg, Manila, Bangalore, Rotterdam, Glasgow, Abu Dhabi, Bogota, Monte Carlo, Melbourne, London, Barcelona and Dubai.
A former CEO group leader, and executive coach with the world’s largest chief executive organization, David has worked with thousands of CEOs and business leaders on their business brand, customer experience and competitive advantages.
David Avrin is the author of the celebrated marketing books: It’s Not Who You Know It’s Who Knows You! and Visibility Marketing!, His latest Customer Experience book: Why Customers Leave (and How to Win Them Back) was named by Forbes as “One of the 7 Business Books Entrepreneurs Need to Read.”
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Why Customers Leave is One of the 7 business books entrepreneurs need to read ~ FORBES MAGAZINE In Why Customers Leave, popular customer experience and marketing speaker David Avrin shows you how customer experience is the new competitive advantage in an era of vast marketplace choices. David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: “We have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way."
Customer Experience is much more than “service with a smile!” It is examining every point along your customer or client’s journey and asking: “Can this be done better, faster, smarter, more streamlined, conveniently, intuitively, memorably or simply with less friction?” In this book, we are going to question why you conduct your business the way you do.
We will look at how you design your customer interactions, tell you which ones they don’t like, and explain why they leave you for your competitors, and of course, how to fix that. It is important to fix the problems you may be unaware of as a crucial first step and foundation to a successful business.