Purpose-Driven Mission: The book emphasizes the importance of having a clear, meaningful purpose that goes beyond profit and guides the company's values and actions.
Positive Social Impact: Companies with a high-purpose ethos aim to make a positive impact on society, communities, and the environment through their business practices.
Employee Engagement: Purpose-driven companies prioritize employee well-being, engagement, and satisfaction by aligning their values with the company's purpose.
Stakeholder Engagement: They focus on building relationships and engaging with various stakeholders, including customers, employees, communities, and investors.
Innovation and Creativity: A purpose-driven approach encourages innovation and creativity to address social and environmental challenges.
Transparency and Authenticity: These companies prioritize transparency in their operations and communicate authentically about their values and impact.
Long-Term Sustainability: The book highlights how a purpose-driven approach contributes to the long-term sustainability and resilience of companies.
Values-Based Leadership: Leaders play a crucial role in championing the company's purpose and values, fostering a culture of purpose throughout the organization.
Measuring Impact: Purpose-driven companies measure and report their social and environmental impact alongside financial performance.
Evolving Business Models: The book discusses how purpose-driven companies often adopt innovative business models that balance profitability with social responsibility.
Language | English |
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ISBN-10 | 978-0-06-085207-8 |
ISBN-13 | 9780060852078 |
No of pages | 294 |
Font Size | Medium |
Book Publisher | Harper business |
Published Date | 26 Dec 2006 |
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In The High–Purpose Company, corporate strategist and researcher Christine Arena shows that
some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High–Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups––and make a giant leap forward.
Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well–known firms. The surprising results of the study defy long–held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business.
Real CSR is about change, not charity. The High–Purpose Company uncovers this and other truths, and guides readers through the step–by–step process that is currently embraced by the world's most forward–thinking firms.