Business In Blue Jeans: How To Have A Successful Business On Your Own Terms,In Your Own Style

Susan Baroncini-Moe



The purpose of this book is to make you think about how you think about money. Inaccurate or negative thoughts around money, can create a self-fulfilling prophecy and then wealth becomes almost impossible. In the New Rules of Wealth, Ben Benson turns negative thinking on its head and dispels the myths of personal prosperity. he explains in Myth 8; It's The Economy, why a recession is the best time to make money and in Myth 24; Getting Wealthy is a Win / Lose Game, why you don't need to use dirty tricks to become filthy rich.

In this dynamic and thought provoking book, you will learn the myths and mechanics of wealth generation from an entrepreneur who made a personal fortune. In fact, you'll be learning them from someone who did it twice. Ben Benson built a corporate-training company worth millions from nothing. At 24, he sold up and below a fortune in 18 months. Now older, wiser and wealthy again, thanks to a business of private and commercial properties in the UK and US he's ready to share the secrets of financial success.

 The New Rules of Wealth is a tour de force - a straight-talking walk through the correct thinking and hard action required to generate meaningful personal wealth. Ben's own rise to riches leaves clues for any aspiring entrepreneur, the answers of which will become clear among the pages of this eye-opening book.

What will you learn from this book

  1. Authentic Entrepreneurship: Baroncini-Moe might emphasize the importance of being authentic and true to oneself while building and running a business. This includes staying true to personal values and vision.

  2. Flexibility and Freedom: The book may advocate for creating a business that provides flexibility and freedom. It might discuss strategies for setting up systems that allow for a work-life balance.

  3. Focus on Client-Centered Approach: The book might stress the significance of putting clients/customers first. Understanding their needs and providing exceptional service might be highlighted as crucial for success.

  4. Embrace Technology: Embracing technology to streamline processes, market effectively, and stay competitive might be a key point. Baroncini-Moe might discuss leveraging tech tools to enhance productivity and connectivity.

  5. Building Strong Relationships: The book might highlight the importance of building and nurturing relationships with clients, partners, and peers within the industry. Networking and relationship-building could be key success factors.

  6. Marketing and Branding: Strategies for effective marketing and branding that resonate with the target audience might be discussed. This could include tips on storytelling, creating a unique brand identity, and marketing authentically.

  7. Adaptability and Innovation: The book might advocate for being adaptable and open to innovation. Embracing change and staying ahead of industry trends could be emphasized as critical for business growth.

  8. Financial Management: Managing finances efficiently and making informed financial decisions might be a focus. Baroncini-Moe might offer insights into budgeting, cash flow management, and strategic investments.

  9. Personal Development and Growth Mindset: The book might encourage personal development and a growth mindset. Continuous learning, self-improvement, and resilience might be discussed as keys to long-term success.

  10. Work Smart, Not Just Hard: The book might emphasize the importance of working smartly by prioritizing tasks, delegating effectively, and focusing on high-impact activities that drive business growth.

Language English
ISBN-10 9789383359073
No of pages 230
Font Size Medium
Book Publisher Embassy Books
Published Date 01 Jan 2014

About Author

Author : Susan Baroncini-Moe

1 Books

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