Channel Strategy: The book emphasizes the importance of developing a clear channel strategy aligned with overall business goals.

Channel Design: It discusses how to design and structure distribution channels to optimize efficiency and effectiveness.

Channel Selection: The book provides guidance on selecting the right distribution channels based on factors such as market needs, product characteristics, and company resources.

Channel Management: It covers key aspects of channel management, including partner selection, performance evaluation, and conflict resolution.

Channel Dynamics: The book explores the dynamics of distribution channels, including channel power, relationships, and evolution over time.

Channel Integration: It discusses how to integrate distribution channels with other business functions, such as marketing, sales, and supply chain management.

Channel Performance: The book provides tools and techniques for measuring and improving channel performance, such as sales metrics, customer satisfaction, and channel profitability.

Channel Innovation: It highlights the importance of innovation in distribution channels, including new channel formats, technologies, and business models.

Global Channels: The book discusses the challenges and opportunities of managing distribution channels in a global context, including cultural differences, regulatory issues, and logistics.

Future Trends: It concludes with a discussion of future trends in distribution channels, such as the impact of e-commerce, omni-channel retailing, and sustainability.