Sell: The Art, The Science, The Witchcraft

Subroto Bagchi


In Circulation

What does it take to get your sales pitch absolutely right?Why does the power of persuasion rank higher than the power to convince?How can you distinguish real customers with purchasing power from time-wasters who will merely give you the runaround?In Sell, Subroto Bagchi uses his legendary narrative skills to present the concepts of Selling and Salesmanship through stories and anecdotes drawn from his vast repertoire of experiences and the careers of ace professionals he has encountered.

Touching on each stage of the traditional selling process, he elaborates on the skills, tools and nuances that he believes can take the profession to the realm of art – and sometimes even witchcraft.Marked by Bagchi’s characteristic wisdom and practicality, Sell does away with a narrow view of the act of selling and redefines it as a skill every professional needs in order to succeed in their career.

What will you learn from this book

  1. Balancing Art and Science: The book may emphasize the need to balance the artistic aspects of selling, such as relationship-building and communication skills, with the scientific elements, such as data analysis and strategy.

  2. Understanding Customer Psychology: Effective selling often involves understanding the psychology of customers. Bagchi might provide insights into customer behavior, motivations, and decision-making processes.

  3. Building Trust: Trust is a cornerstone of successful selling. The book may offer strategies for building and maintaining trust with customers throughout the sales process.

  4. Effective Communication: Clear and persuasive communication is crucial in sales. Bagchi might provide tips on effective messaging, active listening, and tailoring communication to different audiences.

  5. Problem-Solving and Solution-Oriented Selling: The book may emphasize the importance of identifying customer challenges and positioning products or services as solutions to those challenges.

  6. Adaptability: The sales landscape can change rapidly. Bagchi might discuss the importance of adaptability in response to market trends, customer feedback, and evolving business environments.

  7. Ethical Selling Practices: Maintaining ethical standards in selling is likely to be highlighted. The book may discuss the long-term benefits of ethical behavior in sales relationships.

  8. Customer-Centric Approach: Putting the customer at the center of the sales process could be a key takeaway. Bagchi may discuss the value of aligning products or services with customer needs.

  9. Continuous Learning: Successful selling often involves continuous learning. The book might encourage sales professionals to stay updated on industry trends, competitor strategies, and new selling techniques.

  10. Resilience and Handling Rejections: Resilience in the face of rejection is crucial in sales. The book may offer strategies for overcoming setbacks and maintaining a positive mindset.

Language English
ISBN-10 9351952843
ISBN-13 9789351952848
No of pages 244
Font Size Medium
Book Publisher Hachette India
Published Date 24 Oct 2018

About Author

Author : Subroto Bagchi

8 Books

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