Built To Last

Jim Collins & Jerry I Porras


In Circulation

The concept behind this book is simple and brilliant: find out what makes companies that outperform their peers for decades enjoy that success - and then apply those lessons yourself. Written by multimillion-copy bestselling author, speaker and business management consultant Jim Collins and organizational theorist Jerry Porras, it's the only blueprint you need for sustained business growth.

'Built to Last is an unusual business book - seriously researched, unconventional in its conclusions... [It] is well worth reading, particularly by those engaged in trying to reinvigorate our nation's largest enterprises.' -- Wall Street Journal

'Outstanding from Jim Collins as always. A definite must-read' --

***** Reader review

'Blew my mind on how to run a business, every leader or business owner should read this book' --

***** Reader review

'Very enlightening!' --

***** Reader review

'This book among top 5 business book I ever read!' --

***** Reader review

'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.'

Drawing upon a six-year research project at the Stanford University Graduate School of Business, multimillion copy bestselling author, speaker and consultant focused on business management and company sustainability and growth Jim Collins and organizational theorist Jerry Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?'

Built to Last is the result of that research: filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

What will you learn from this book

  1. Enduring Vision: Visionary companies have a core ideology and enduring purpose that goes beyond profits, inspiring employees and guiding decision-making.

  2. Long-Term Thinking: These companies focus on long-term goals and strategies, avoiding short-term thinking for sustained success.

  3. Cultural Values: Building a strong and enduring culture is crucial for visionary companies, with a set of core values that guide behavior and decisions.

  4. Evolutionary Progress: Companies that last continually evolve and adapt without compromising their core values and purpose.

  5. Built-in Mechanisms: They establish mechanisms that reinforce their core values and help maintain consistency over time.

  6. Leadership Impact: Leadership plays a significant role in preserving and promoting the core ideology of visionary companies, with leaders committed to the company's purpose beyond personal success.

  7. Experimentation and Innovation: These companies encourage innovation and are not afraid to experiment, continuously seeking ways to improve and adapt.

  8. Preservation of Core Ideology: While practices and strategies might change, the core ideology remains constant, providing a stable foundation.

  9. Employee Engagement: Visionary companies engage employees by aligning their personal values with the company's values and goals.

  10. Comparison Analysis: The book compares and contrasts successful visionary companies to less successful ones, highlighting the distinguishing factors that contribute to long-term success.

Language English
ISBN-10 1-8441-3584-5
ISBN-13 9781844135844
No of pages 342
Font Size Medium
Book Publisher RHUK
Published Date 01 Sep 2005

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