The Making Of Hero: Four Brothers, Two Wheels And A Revolution That Shaped India

Sunil Kant Munjal

Physical

In Circulation

Winner of the 2020 Tata Literature Live! Business Book Award

From the bylanes of Kamalia and the rugged landscapes of Quetta in India of the 1940s which later became Pakistan, they escaped to the Partition-ravaged cities of Amritsar, Agra, Delhi and finally settled in Ludhiana with little more than the shirts on their backs.

From here, four of the six Munjal brothers built their business, part by part. There was no grand vision of building a world-scale enterprise; their aim was simply to survive and provide for their families. Hero began with trading in and then manufacturing bicycle parts, evolved into bicycles, mopeds, automotive parts, motorcycles and scooters, and today the restructured group also encompasses service businesses and infrastructure.In 1986, thirty years after its inception, Hero Cycles became the largest bicycle maker in the world. In the next fifteen years, the motorcycle venture Hero Honda also became the largest in the world, and both pole positions are held firmly even today. This is an authentic 'Make in India' story about overcoming many odds: labyrinthine red tape, tepid economic growth and later, global competition.

It follows the lives and times of the four Munjal brothers who lived together and scripted a dramatic revolution on two wheels without any formal education or resources. In parallel, it's also the story of how an agrarian economy like India, with limited means of transportation, took wing on the back of this two-wheel revolution.Driven by family values and Indian ethos, yet wholly contemporary and pioneering in their thinking and best practices, Hero firms today are renowned for putting mutually beneficial relationships at the very core of their business philosophy.

The book goes deep inside the 'family spirit' that brought employees, customers, channel partners, suppliers and local communities together to create success, welfare and well-being for millions over the past seven decades. A rare story that proves how a principle-driven organization can create exceptional value for society.

What will you learn from this book

  1. Founding and Family Dynamics: The book may explore the founding of the Hero Group and the dynamics between the four brothers who played crucial roles in shaping the company.

  2. Evolution of Hero Cycles: Hero started as a bicycle manufacturer, and the book could provide insights into the journey of Hero Cycles, including its growth, challenges, and innovations.

  3. Impact on the Indian Economy: The Hero Group has had a significant impact on the Indian economy. The book may discuss how the company contributed to the growth of the manufacturing sector and employment in India.

  4. Two-Wheeler Revolution: Hero is a key player in the Indian two-wheeler market. The book may detail the strategies and decisions that led to the company's success in the motorcycle and scooter industry.

  5. Entrepreneurial Spirit: The entrepreneurial spirit of the Hero Group founders and their ability to take risks and seize opportunities may be a recurring theme in the book.

  6. Innovation in Manufacturing: Manufacturing innovation is often crucial for success in the automotive industry. The book might discuss how Hero embraced technological advancements and innovations in its manufacturing processes.

  7. Brand Building: The Hero brand is widely recognized in India. The book could delve into the strategies employed for brand building, marketing, and creating a strong market presence.

  8. Social Impact: The Hero Group, being a prominent business entity, may have initiatives that contribute to social causes. The book might highlight the social impact of the company's activities and initiatives.

  9. Global Expansion: If applicable, the book may discuss Hero's ventures and strategies for global expansion and how the company established itself on the international stage.

  10. Leadership Principles: The book could explore the leadership principles and values that guided the founders and subsequent leaders of the Hero Group in steering the company's growth and success.

Language English
ISBN-10 9354227376
ISBN-13 9789354227370
No of pages 252
Font Size Medium
Book Publisher HarperBusiness
Published Date 29 Nov 2021

About Author

Author : Sunil Kant Munjal

NA

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