• Creativity describes the result. Lateral thinking is the process by which it can be achieved.
• Creativity can be learned. It is not something which is only inherent.
• Our mind forms patterns which help it in being efficient. But these patterns can be restrictive when it comes to the formation of new ideas.
• Holding back of judgment allows for a free flow of ideas and this is very important for innovation and creativity
|No of pages||260|
|Book Publisher||Penguin Books|
|Published Date||01 Jan 1991|
Author : Edward De Bono31 Books
Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill.
Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.
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