What will you learn from this book
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Challenging Assumptions: De Bono emphasizes the importance of challenging traditional thinking patterns and questioning assumptions to generate new ideas and solutions.
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Provocation: The book introduces the concept of provocation as a method for breaking out of established thought patterns and generating creative insights.
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Random Entry: De Bono advocates for using random stimuli or starting points to inspire creativity and unlock new perspectives on a problem.
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Alternative Thinking Patterns: The book encourages readers to explore alternative thinking patterns, such as using analogies, metaphors, and lateral connections, to approach problems from different angles.
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Focus on Solutions: De Bono emphasizes the importance of focusing on generating solutions rather than dwelling on problems, fostering a proactive and constructive mindset.
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Practical Techniques: "Lateral Thinking" provides practical techniques and exercises, such as the Six Thinking Hats method and the Random Word technique, for enhancing creative thinking skills.
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Value of Diversity: De Bono highlights the value of diversity in problem-solving, suggesting that incorporating a range of perspectives and viewpoints can lead to more innovative solutions.
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Open-Mindedness: The book stresses the importance of maintaining an open mind and being receptive to new ideas, even if they initially seem unconventional or counterintuitive.
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Persistence and Practice: Developing lateral thinking skills requires practice and persistence. De Bono encourages readers to cultivate a habit of creative thinking and experimentation.
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Application in Everyday Life: Finally, "Lateral Thinking" emphasizes the practical applicability of creative problem-solving techniques in everyday life, from personal decision-making to business innovation.
| Language | English |
|---|---|
| ISBN-10 | 0140137793 |
| ISBN-13 | 978-0140137798 |
| No of pages | 260 |
| Font Size | Medium |
| Book Publisher | Penguin Books |
| Published Date | 01 Jan 1991 |
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THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono. In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective.
You will become much more productive and a formidable thinker in your own right. 'If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are'Sir Richard Branson Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill.
Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin. www.edwdebono.com