Market Your Way to Growth: 8 Ways to Win

Philip Kotler


In Circulation

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.

What will you learn from this book

  1. Customer-Centric Approach: Emphasizing the importance of understanding and meeting customer needs as a fundamental principle for successful marketing.

  2. Segmentation and Targeting: Utilizing market segmentation strategies to identify and target specific customer segments with tailored marketing approaches.

  3. Value Proposition Development: Crafting compelling value propositions that differentiate your product or service from competitors and resonate with your target audience.

  4. Integrated Marketing Communications: Stresses the significance of a cohesive and integrated approach to marketing communications across various channels.

  5. Innovation and Product Development: Encouraging innovation in products or services and highlighting the role of continuous improvement in maintaining a competitive edge.

  6. Digital Marketing and Technology: Embracing digital marketing strategies and leveraging technology to enhance marketing effectiveness in the modern landscape.

  7. Brand Building and Management: The importance of building a strong brand and effectively managing brand equity to create trust and recognition in the market.

  8. Relationship Marketing: Fostering long-term relationships with customers through personalized and ongoing engagement efforts.

  9. Global Marketing Strategies: Addressing the challenges and opportunities associated with global marketing, including cultural considerations and market entry strategies.

  10. Measuring Marketing Effectiveness: Implementing metrics and key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and guide strategic decisions.

Language English
ISBN-10 978-81-265-4036-5
ISBN-13 9788126540365
No of pages 212
Font Size Medium
Book Publisher Wiley
Published Date 22 Jun 2013

About Author

Author : Philip Kotler

6 Books

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