What The CEO Wants You To Know

Ram Charan

Physical

In Circulation

The universal laws of business success . . . no matter whether you are selling fruit from a stand or running a Fortune 500 company. Have you ever noticed that the business savvy of the world's best CEOs seems like a kind of street smarts? They sense where the opportunities are and how to take advantage of them.

And their companies make money consistently, year after year. How different is it to run a big company than to sell fruit from a cart or run a small shop in a village? In essence, not very, according to Ram Charan. From his childhood in India, where he worked in his family's shoe shop, to his education at Harvard Business School and his daily work advising many of the world's best CEOs, Ram understands business as few can.

The best CEOs have a knack for bringing the most complex business down to the fundamentals -- the same fundamentals of the family shoe shop. They have business acumen -- the ability to focus on the basics and make money for the company. " "What the CEO Wants You to Know captures these insights and explains in clear, simple language how to do what great CEOs do instinctively and persistently:

* Understand the basic building blocks of a business and use them to figure out how your company makes money and operates as a total business.

* Decide what to do, despite the clutter of day-to-day business and the complexity of the real world. Many people spend more than a hundred thousand dollars on an MBA without learning to pull these pieces of the puzzle together. Many others lack a formal business education and feel shut out from the executive suite. What the CEO Wants You to Know takes the mystery out of business and shows the secretsof success used by business legends like Jack Welch of GE.

What will you learn from this book

  1. Focus on Cash: Cash flow is the lifeblood of a business. Understand the key drivers of cash flow in your company and manage them effectively.

  2. Profitability Matters: Profit is essential for a company's survival and growth. Understand your company's profit margins and how they compare to industry standards.

  3. Revenue Growth: Focus on generating sustainable revenue growth. Understand the key drivers of revenue growth in your business and develop strategies to accelerate it.

  4. Productivity is Key: Productivity improvements can lead to cost savings and increased profitability. Identify opportunities to improve productivity in your company.

  5. Customer Profitability: Not all customers are equally profitable. Identify your most profitable customers and focus on serving them better.

  6. Employee Engagement: Engaged employees are more productive and contribute to the company's success. Invest in employee engagement initiatives.

  7. Competitive Advantage: Understand your company's competitive advantage and leverage it to differentiate your products and services in the market.

  8. Innovation and Adaptation: Innovation is essential for staying competitive in a rapidly changing business environment. Foster a culture of innovation in your company.

  9. Risk Management: Identify and mitigate risks that could impact your company's financial performance. Develop a risk management strategy to protect your business.

  10. Strategic Planning: Develop a clear strategic plan that aligns with the CEO's vision for the company. Regularly review and update the plan to ensure its relevance and effectiveness.

Language English
ISBN-10 0609608398
ISBN-13 9780609608395
No of pages 141
Font Size Medium
Book Publisher Random House
Published Date 04 Aug 2012

About Author

Author : Ram Charan

17 Books

Related Books