The 5 Paths To Persuasion

Robert B Miller & Gary A Williams

Physical

In Circulation

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

What will you learn from this book

  1. Understanding Persuasion Styles: The book may introduce readers to different styles of persuasion, helping them identify their own preferred style and recognize the styles of others.

  2. Adapting Communication Strategies: Expect insights into how to tailor your communication approach based on the audience and their particular preferences for being persuaded.

  3. Building Credibility: The authors might emphasize the importance of establishing and maintaining credibility in persuasive communication. This could include strategies for building trust and demonstrating expertise.

  4. Emotional Appeal: The book may explore the role of emotions in persuasion, offering guidance on how to effectively appeal to the emotions of your audience to make your message more compelling.

  5. Storytelling Techniques: Expect discussions on the power of storytelling as a persuasive tool. The book might provide tips on crafting and delivering stories that resonate with your audience.

  6. Understanding Audience Motivations: The authors may delve into the importance of understanding the motivations and needs of your audience, helping you align your message with what matters most to them.

  7. Overcoming Resistance: The book might offer strategies for overcoming resistance or objections from your audience, providing practical tips on navigating challenging conversations.

  8. Negotiation Skills: If persuasion is framed within the context of negotiation, the book could provide insights into effective negotiation strategies and tactics.

  9. Non-Verbal Communication: Expect discussions on the significance of non-verbal cues in persuasion. This might include body language, tone of voice, and other non-verbal elements that contribute to effective communication.

  10. Measuring Persuasive Impact: The authors may discuss ways to assess the impact of your persuasive efforts, allowing you to refine your approach over time based on feedback and results.

Language English
ISBN-10 0446695904
ISBN-13 9780446695909
No of pages 240
Font Size Medium
Book Publisher Business Plus
Published Date 16 Sep 2005

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