|No of pages||306|
|Book Publisher||Crown Business|
|Published Date||23 Mar 2004|
Author : Watts Wacker1 Books
Watts Wacker is one of the most celebrated and influential minds in modern business. A professional speaker, best-selling author, political commentator and social critic, he is one of the world’s most respected futurists. His uncommon versatility and vision has allowed him to help the world’s top corporations and organizations navigate the sea of change that is taking hold in the new millennium.
He has been the futurist at SRI International, the legendary Menlo Park think tank, and spent ten years as the resident futurist at the preeminent social research organization, Yankelovich Partners.
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Don’t be afraid of deviants. They just may save your business.
In today's challenging and sometimes puzzling business environment, deviance equals innovation--the kind of breakthrough thinking that creates new markets and tumbles traditional ones. In The Deviant's Advantage, two of America's most respected futurists show how this deviance proceeds along a traceable trajectory, explaining how and why:
• Christian fundamentalism morphed from college Bible studies to Republican party king-making
• Reebok cares more about what’s on the feet of kids in Detroit and Philadelphia than what the so-hip-it-hurts set is wearing in New York or on Rodeo Drive
• Hugh Hefner, the creator of Playboy, transformed into a cultural icon with decidedly Puritan sensibilities
Tomorrow's breakthrough concept is lurking out there right now in the mind of a deviant individual. Your choice is simple: find it and exploit it or be buried by those who do.