Techno Brands

Chuck Pettis

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In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day "branding" has been around for more than a century-everybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokia-very few people know the "secrets" of branding and how to successfully apply branding. Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, market research, creating the brand identity, applying the brand, and creating successful brand names.While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success.

"Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who don't grasp the meaning and value of the brand assets can only hope their competitors are equally naïve."-Roy E. Verley, Director, Corporate Communications, Hewlett-Packard"Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands."-Larry Light, President & CEO, Arcature Corporation

What will you learn from this book

  1. Technology Integration in Branding: Exploring how technology shapes modern branding strategies and consumer interactions.

  2. Innovation and Disruption: Highlighting the role of techno brands in driving innovation and disrupting traditional industries through technology.

  3. Digital Transformation: Discussing how brands leverage digital advancements to transform customer experiences and operations.

  4. Brand Experience in Tech: Emphasizing the importance of seamless and immersive brand experiences in the tech industry.

  5. Tech Branding Strategies: Exploring unique branding strategies employed by technology-driven companies to differentiate themselves in the market.

  6. User-Centric Design: Discussing the significance of user-centric design and user experience (UX) in creating successful techno brands.

  7. Brand Trust and Security: Addressing the importance of building trust and ensuring security in tech brands amid data privacy concerns.

  8. Evolving Consumer Behavior: Understanding how techno brands adapt to changing consumer behaviors and preferences influenced by technology.

  9. Platform and Ecosystem Building: Exploring how techno brands build platforms and ecosystems that cater to diverse consumer needs.

  10. Ethical Tech Branding: Discussing the ethical considerations and responsibilities of techno brands in their societal impact and ethical practices.

Language English
ISBN-10 81-7649-480-1
No of pages 222
Font Size Medium
Book Publisher Amacom
Published Date 01 Jan 1994

About Author

Author : Chuck Pettis

2 Books

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