The Maruti Story.

R C Bhargava

Physical

In Circulation

A story that proves that Indians when empowered can change the course of history The targets were stupendous and almost unachievable. Slightly over two years to find a suitable partner, finalize all legal documentation, build a factory, create a sales and service network and develop and launch a people's car that would sell 100,000 a year, in a sector where Indian expertise was limited.

What will you learn from this book

  1. Founding and Early Years: The book might provide insights into the founding of Maruti Suzuki and the early challenges faced by the company in establishing itself in the Indian automotive market.

  2. Government Collaboration: Maruti Suzuki's early years involved a collaboration with the Indian government. The book may discuss the dynamics of this collaboration and its impact on the company's growth.

  3. Market Dynamics: The Maruti Story may explore how Maruti Suzuki navigated the competitive landscape of the Indian automotive market, including market trends, consumer preferences, and challenges faced by the industry.

  4. Manufacturing and Technology: Details about the manufacturing processes and technological advancements adopted by Maruti Suzuki may be covered in the book.

  5. Economic Liberalization and Market Expansion: The book could delve into how Maruti Suzuki adapted to the economic liberalization policies of the 1990s and expanded its market presence both nationally and globally.

  6. Product Development and Innovation: Insights into the company's approach to product development, innovation, and staying relevant in a dynamic market may be discussed in the book.

  7. Leadership Philosophy: R C Bhargava's leadership philosophy and strategies for steering Maruti Suzuki to success might be highlighted, including his management principles and decision-making approach.

  8. Impact on Indian Economy: The book may discuss the broader economic impact of Maruti Suzuki on employment, manufacturing, and related industries, contributing to India's economic growth.

  9. Corporate Social Responsibility: If applicable, the book could touch upon Maruti Suzuki's initiatives in the realm of corporate social responsibility, including community development and environmental sustainability.

  10. Challenges and Triumphs: An exploration of the challenges faced by Maruti Suzuki, such as labor strikes or economic downturns, and the company's triumphs in overcoming these challenges may be covered in the book.

Language English
ISBN-10 9350291827
ISBN-13 978-9350291825
No of pages 381
Font Size Medium
Book Publisher HarperCollins
Published Date 19 Jun 2013

About Author

Author : R C Bhargava

1 Books

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