Isn't It Obvious

Eliyahu M Goldratt



A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family’s retail business, to make a few small changes in the way things are done. A solution that propels the family’s regional chain of stores into a very profitable, rapidly growing, international enterprise.

If there is a hint of Jonah, from THE GOAL, reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, “if you do not deal directly with the core problem, don’t expect significant improvement.”

Eli Goldratt’s Theory of Constraints is woven throughout this book but answers are not handed to you. The reader, along with the characters in the book, work through the process together to discover solutions. This book does for Retailing what Goldratt's international best-seller, "The Goal", did for manufacturing.The elegant but simple solutions give the reader that sensation that followers love about Goldratt: “Ah-ha! Now I get it!” And that’s when Goldratt says: “Isn’t It Obvious?”

What will you learn from this book


• Make your store less dependent on sales forecast, start with only a little stock in your stores and replenish based upon consumption the articles which turn out to be high runners.

• Availability of desired item is the decisive factor to turn a shopper into a consumer.

• Daily order creation and frequent replenishment runs will have a stabilizing impact on the spikes in the supply chain meaning less rush orders.

Language English
ISBN-10 8185984336
ISBN-13 9788185984339
No of pages 151
Font Size Medium
Book Publisher Productivity & Quality
Published Date 01 Jan 2010

About Author

Author : Eliyahu M Goldratt

7 Books

Related Books