Basic Business Communication: Skills for Empowering the Internet Generation

Raymond V. Lesikar , Marie E. Flatley

Physical

In Circulation

Lesikar and Flatley's, Basic Business Communication (BBC): Skills for Empowering the Internet Generation, has long been known as a solid introductory business communication book that gets to the writing skills sooner than most other texts and gives students true 'how-to' skills in all areas of business communication. It has solid examples, and is both consumer-and service-oriented.

Its strength has also been its use of margin notes, cartoons and photos that relate to the concepts and use of cases. Recent editions have established BBC as truly cutting edge; it was the first text in the market with PowerPoint as part of its package, the first to have an online chapter, and with the 9th Edition is now the first to offer writing tips and templates for PDAs (personal digital assistants).).

What will you learn from this book

  1. Clear and Concise Communication: Effective business communication involves conveying messages clearly, concisely, and with precision. Avoid jargon, unnecessary complexity, and ambiguity to ensure understanding.

  2. Audience-Centered Approach: Tailor your communication to the needs, preferences, and expectations of your audience. Consider their background, knowledge level, and communication style to ensure your message resonates with them.

  3. Use of Technology: Leverage technology tools and platforms to enhance communication efficiency and effectiveness. Email, social media, video conferencing, and other digital tools can facilitate seamless communication and collaboration.

  4. Professionalism: Maintain professionalism in all business communications, whether written or verbal. Use appropriate language, tone, and formatting, and adhere to professional standards of conduct.

  5. Active Listening: Practice active listening to fully understand others' perspectives and concerns. Give your full attention, ask clarifying questions, and paraphrase to ensure accurate comprehension.

  6. Nonverbal Communication: Be mindful of nonverbal cues such as body language, facial expressions, and gestures. Nonverbal communication can convey meaning and emotions that complement or contradict verbal messages.

  7. Feedback and Response: Seek feedback from others and respond promptly and appropriately to inquiries, requests, and feedback. Demonstrate responsiveness and accountability in your communication.

  8. Cultural Sensitivity: Respect cultural differences and diversity in your communication practices. Be aware of cultural norms, customs, and communication styles to avoid misunderstandings and promote inclusivity.

  9. Conflict Resolution: Address conflicts and disagreements constructively and diplomatically. Use effective communication techniques such as active listening, empathy, and collaboration to find mutually acceptable solutions.

  10. Continuous Improvement: Strive for continuous improvement in your business communication skills. Seek opportunities for learning, practice, and feedback to enhance your effectiveness as a communicator.

Language English
ISBN-10 0071111522
ISBN-13 9780071111522
No of pages 606
Font Size Medium
Book Publisher Tata Mcgraw-Hill
Published Date 01 Feb 2004

About Author

Related Books