Guts !

Kevin Freiberg & Jackie Freiberg

Physical

In Circulation

Kevin and Jackie Freiberg’s previous book, Nuts!: Southwest Airline’s Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual.

Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them:

• James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets
• Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times
• James Goodnight of SAS, a world leader in intelligence software

Although the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn’t a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as “human resources,” but as individuals with unique gifts and talents. And make everyone in the company responsible for the company’s brand and culture.

An exciting follow-up to Nuts!, which has sold nearly 500,000 copies in hardcover and paperback, GUTS! proves that it is possible to have fun, live your values, and still make money.

What will you learn from this book

  1. Innovative Companies: "GUTS!" explores companies that have challenged conventional norms and disrupted industries by embracing innovation and unconventional thinking.

  2. Bold Leadership: Successful companies highlighted in the book are led by bold, visionary leaders who are unafraid to take risks and make unconventional decisions.

  3. Customer-Centric Focus: These companies prioritize understanding and meeting customer needs, often going above and beyond to provide exceptional service and value.

  4. Cultural Revolution: The book emphasizes the significance of a strong company culture that promotes creativity, agility, and a willingness to challenge the status quo.

  5. Employee Engagement: Companies that thrive often have highly engaged and empowered employees who are passionate about their work and contribute actively to the company's success.

  6. Adaptability and Change: Successful organizations are agile and adaptable, capable of embracing change and evolving with market dynamics and technological advancements.

  7. Disruptive Strategies: The book explores the disruptive strategies these companies employ, such as innovative business models, unique marketing approaches, and pioneering technologies.

  8. Resilience and Persistence: Companies highlighted in "GUTS!" demonstrate resilience, persistence, and the ability to overcome setbacks and challenges.

  9. Purpose-Driven Business: Many of these successful companies have a strong sense of purpose beyond profit, aligning their business goals with making a positive impact on society.

  10. Lessons for Success: The book offers actionable lessons and insights for businesses aiming to challenge the norm and achieve extraordinary success by adopting innovative practices and fostering a unique company culture.

Language English
ISBN-10 0-7679-1500-3
ISBN-13 9780767915007
No of pages 279
Font Size Medium
Book Publisher RHUS
Published Date 20 Sep 2005

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