Designed to Win: Strategies for Building a Thriving Global Business

Hiroaki Yoshihara & Mary Pat McCarthy



Presents an exclusive roadmap for steering your company's global expansion to success. Using case studies and interviews with executives, this book takes you inside a number of transnational enterprises to reveal how those companies' successfully navigate the risks of global expansion and achieve sustained growth in a volatile global marketplace.

What will you learn from this book

  1. Global Business Strategies: Insights into crafting and implementing effective strategies for success in the global marketplace, including market entry, expansion, and sustainable growth.

  2. Competitive Advantage: Understanding the importance of creating and maintaining a competitive advantage in a global context, including leveraging strengths and innovation.

  3. Leadership and Management: Exploring leadership styles and management approaches required to navigate global markets, build teams, and foster a culture of success.

  4. Innovation and Adaptability: Emphasizing the significance of innovation and adaptability in responding to changing market dynamics and evolving consumer needs.

  5. Market Analysis and Planning: Guidance on conducting thorough market analyses, identifying opportunities, and developing strategic plans tailored to different global markets.

  6. Supply Chain and Operations: Insights into optimizing supply chain efficiency, logistics, and operations management for global businesses.

  7. Customer-Centric Approach: Understanding the importance of a customer-centric approach, including building customer relationships, satisfaction, and loyalty on a global scale.

  8. Risk Management: Strategies for identifying and mitigating risks associated with global business operations, including economic, political, and cultural factors.

  9. Strategic Partnerships: Exploring the role and benefits of strategic partnerships, alliances, and collaborations in the global business landscape.

  10. Sustainability and Corporate Social Responsibility: Understanding the importance of sustainability practices and corporate social responsibility in global business strategies and reputation management.

Language English
ISBN-10 0071467521
ISBN-13 9780071467520
No of pages 275
Font Size Medium
Book Publisher McGraw-Hill
Published Date 16 Jan 2006

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