In Good Company: 125 Years at the Heinz Table (1869-1994)

Eleanor Foa Dienstag

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Traces the growth of the H.J. Heinz Company from the days of founder Henry Heinz in post-Civil War Pittsburgh to its success today as a billion dollar global business.

What will you learn from this book

  1. Founding and Early Years: Understanding the founding principles and early history of the H.J. Heinz Company, including the vision of its founder.

  2. Innovation in Food Processing: Exploring how H.J. Heinz Company contributed to innovation in food processing, packaging, and preservation during its early years.

  3. Brand Building: Insights into the strategies employed by H.J. Heinz for brand building and creating a strong market presence.

  4. Product Diversification: Examining how the company diversified its product portfolio over the years, potentially expanding beyond its initial offerings.

  5. Corporate Culture: Understanding the corporate culture fostered by H.J. Heinz Company and how it contributed to the company's success.

  6. Market Expansion: Insights into the strategies and challenges associated with the company's expansion into domestic and international markets.

  7. Social Responsibility: The book may discuss the social responsibility initiatives undertaken by H.J. Heinz Company during its history.

  8. Leadership Succession: Understanding how leadership succession was managed within the company and its impact on the business.

  9. Economic Challenges: Examining how the company navigated through economic challenges and changes in the business environment.

  10. Culinary Impact: Reflecting on the broader culinary impact of H.J. Heinz Company and how its products became integral to households.

Language English
ISBN-10 0446517976
ISBN-13 9780446517973
No of pages 352
Font Size Medium
Book Publisher Warner Books
Published Date 31 Dec 1994

About Author

Author : Eleanor Foa Dienstag

1 Books

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