The Ranbaxy Story: The Rise and Fall of an Indian Multinational

Bhupesh Bhandari

Physical

In Circulation

It took a sleeping pill to get a somnolent company up and running. The drug was Calmpose-Ranbaxy's answer to Roche's Valium-and its launch in 1969 was the hitherto unknown company's first step on the long road to global stardom. Bhupesh Bhandari, a business journalist who has followed the company closely for over a decade, traces Ranbaxy's growth in the backdrop of the global pharmaceutical business. 

The Ranbaxy Story sets down, for the first time, Ranbaxy's remarkable journey from a distributor of medicine to a multinational corporation, deriving over eighty percent of its business from outside India. It is also the story of the Singh family, of Bhai Mohan Singh's dogged pursuit to expand the company's operations during the licence-permit-quote Raj, and of Dr. Parvinder Singh who was convinced way back in the 1970s that Ranbaxy's destiny lay in the international market.

What will you learn from this book

  1. Founding and Early Growth: Explore the origins of Ranbaxy, its founders, and the factors that contributed to its initial success and growth.

  2. Business Strategy: Understand the business strategies employed by Ranbaxy during its ascendancy, including its approach to innovation, market expansion, and competition.

  3. Global Expansion: Delve into Ranbaxy's endeavors in expanding its operations globally, exploring the challenges and successes it faced in entering international markets.

  4. Industry Impact: Assess the impact Ranbaxy had on the pharmaceutical industry, both in India and globally, in terms of market dynamics, competition, and innovation.

  5. Quality Control Issues: Investigate any quality control issues or controversies that may have arisen during Ranbaxy's operations and their consequences on the company's reputation.

  6. Regulatory Challenges: Examine how Ranbaxy navigated regulatory challenges both in India and in international markets, and the impact on its business operations.

  7. Leadership Dynamics: Explore the role of leadership in Ranbaxy's rise and fall, including key decisions made by its leadership and the implications of those decisions.

  8. Legal Consequences: Understand any legal challenges or lawsuits faced by Ranbaxy and their implications for the company's sustainability.

  9. Corporate Governance: Assess the role of corporate governance in Ranbaxy's story, including how governance practices may have contributed to its successes or failures.

  10. Legacy and Lessons Learned: Reflect on the lasting legacy of Ranbaxy, the lessons learned from its journey, and how its story may offer insights for other companies and entrepreneurs.

Language English
ISBN-10 0144000970
ISBN-13 9780670057863
No of pages 240
Font Size Medium
Book Publisher Penguin Global
Published Date 28 Dec 2005

About Author

Author : Bhupesh Bhandari

2 Books

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