Trout On Strategy

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If You Don't Have the Right Strategy, You're Toast

And when you really need that perfect strategy there's only one place to turn―marketing strategy guru and bestselling author Jack Trout. For over twenty years, Trout's trailblazing insights have helped business people around the globe capture mindshare, conquer markets, and become market leaders. His bestselling books like Positioning, The New Positioning, Marketing Warfare and The 22 Immutable Laws of Marketing have solidified his reputation and in a business market where only the strong survive, we need Jack Trout’s wisdom now more than ever. Strategy is all about winning and Jack Trout is all about strategy. Trout on Strategy presents the latest thinking on the topic:

Strategy is All About Survival

Strategy is All About Perceptions

Strategy is All About Being Different

Strategy is All About Competition

Strategy is All About Specialization

Strategy is All About Simplicity

Strategy is All About Leadership

Strategy is All About Reality

Competition is more brutal than ever before and companies aren't just fighting to win, they are fighting to survive. Business people in all industries are looking for proven strategies to capture mindshare and conquer markets. Time and time again, they turn to Jack Trout. Trout's experience covers many years and many companies, in many parts of the world. He is recognized as one of the world's leading marketing strategists. Trout on Strategy is a one-stop manual of his groundbreaking marketing insights, featuring his best advice from his many books in the context of what's happening in today's business environment."

Here's what people market leaders say about Jack Trout:

"His strategy of 'better ingredients, better pizza' turned out to be a better way to position Papa John's Pizza."

-John Schnatter, Papa John's Pizza

"We spent countless hours and dollars trying to come up with a branding strategy for our company. Finally we found Jack and he outlined a fabulous strategy in two hours. Then he helped us implement the strategy and it is working like a charm."

-Leslie Monsky, Decorative Things

"After working with Jack in three different categories, it still amazes me how quickly he provides specific, actionable advice to drive success."

-Bob Waldron, General Mills

"Jack's insights are simple and brilliant. Most important, they work as I've discovered in analyzing tech companies."

-Steve Milunovich, Merrill Lynch

"We've worked with hundreds of marketing "experts" over the years, but no one comes close to Jack's approach."

-Robert Passikoff, Brand Keys, Inc.

"He gave us a strategy to use against some very big competitors in a crowded market."

- Sanjeev Gupta, Realization Technologies

"If your competition is listening to Jack and you're not, you're in big trouble. His advice gave us the edge we needed to compete successfully."

- Mark Gonsalves, DirectBuy, Inc.

"Jack Trout's ideas provide an uncanny guide to who will succeed and who will fail."

- George James, Private Investor

"I worked with Jack on Xerox' positioning 20 years ago. His insights and foresights have proven remarkable.

- Vince Vaccarelli, Xerox Corporation

What will you learn from this book

Positioning: Trout is often associated with the concept of positioning, emphasizing how companies can create a distinct and favorable position in the minds of consumers.
Marketing Warfare: Trout, along with Al Ries, co-authored the influential book "Marketing Warfare," which discusses strategies inspired by military principles. Look for any references to these principles in "Trout on Strategy."
Competitive Advantage: Consider how the book addresses the importance of gaining and maintaining a competitive advantage in the marketplace.
Market Perception: Trout often emphasizes the significance of how a company is perceived in the market. Look for insights on managing and shaping these perceptions.
Differentiation: Explore Trout's views on how companies can differentiate themselves from competitors to stand out in the market.
Adaptability: Check if the book discusses the importance of adaptability in marketing strategy, especially in response to changes in the business environment.
Case Studies: If the book includes case studies, these can provide practical examples of strategic principles in action.
Brand Building: Examine Trout's perspective on brand building and how companies can establish strong and memorable brands.
Market Trends: Consider whether the book addresses how to identify and capitalize on emerging market trends.
Global Strategy: If applicable, see if there are insights on crafting effective marketing and business strategies in the global context.

Language	English
ISBN-10	0070587604
ISBN-13	9780070587601
No of pages	159
Font Size	Medium
Book Publisher	McGraw Hill Education
Published Date	20 Apr 2004

About Author

Author : Jack Trout

7 Books

Jack Trout is the acclaimed author of many marketing classics published in many languages: Positioning: The Battle for Your Mind, Marketing Warfare, (updated in the 20th Anniversary edition), The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands. Big Trouble, A Genie’s Wisdom, and Trout on Strategy. Following the Second Edition of Differentiate or Die, he wrote In Search of the Obvious. The Antidote for Today’s Marketing Mess. His most recent book is Repositioning. Marketing in an era of competition, change and crisis.

Jack Trout is president of an international marketing consultancy. He has consulted for such companies as Hewlett-Packard, Southwest Airlines, Merck, Procter & Gamble, Papa John’s Pizza and many others. He has consulted with the State Department on how to better sell America and in 2006 helped the Democrats regain leadership of the U.S. Congress.

Recognized as one of the world’s foremost marketing strategists, Jack Trout is the originator of Positioning and other important concepts in marketing strategy. He has over 40 years of experience in advertising and marketing, and became a boardroom advisor to some of the world’s largest corporations and his worldwide consulting work gives him first-hand experience in a wide range of marketing scenarios. Jack Trout has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.