Marketing Management can be best learnt through real life examples. Since consumer preferences and market trends are ever changing and are caused and effected by effective marketing of various products and services, making a place for a product in the market becomes challenging. Hence, classroom learning is the second place for understanding and practicing marketing management, the first being the market itself.
Key points of the Book :

•  Presents the students of Marketing Management with an insight into ground realities.
•  Based on his extensive experience as a Marketing Consultant.