Blue Ocean Shift: Beyond Competing-Proven Steps to Inspire Confidence and Seize New Growth

W. Chan Kim



Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

What will you learn from this book

  1. Blue Ocean Strategy: The book likely delves into the concept of creating "blue oceans," which are untapped market spaces with limited competition, as opposed to competing in crowded "red oceans."

  2. Value Innovation: Kim and Mauborgne may emphasize the importance of value innovation—simultaneously pursuing differentiation and lower costs to create a unique value proposition.

  3. Strategic Shift: The book may provide a framework for organizations to undergo a strategic shift, moving away from traditional business models toward innovative approaches that unlock new opportunities.

  4. Customer-Centric Approach: A focus on understanding and addressing customer needs and preferences is likely, with the aim of creating products or services that resonate in the market.

  5. Proven Steps for Implementation: Practical steps and methodologies for implementing a blue ocean strategy may be outlined. This could involve a structured process for identifying and capturing new market spaces.

  6. Eliminating and Reducing Factors: The book might discuss the importance of eliminating or reducing factors that are common in traditional markets but do not add significant value to customers in the blue ocean.

  7. Seizing New Growth: Strategies for seizing new growth opportunities and scaling up a business in the blue ocean could be a key focus, providing actionable insights for organizations.

  8. Leadership and Organizational Change: Implementing a blue ocean strategy often requires leadership commitment and organizational change. The book may offer guidance on leading teams through this transformative process.

  9. Data-Driven Decision Making: The importance of data and analysis in decision-making may be highlighted. The book could provide methodologies for data-driven insights to support strategic choices.

  10. Adaptability and Continuous Innovation: The blue ocean approach requires adaptability and a commitment to continuous innovation. The book may stress the need for organizations to embrace change and stay ahead of evolving market trends.

Language English
ISBN-10 0316314048
ISBN-13 9780316314046
No of pages 319
Font Size Medium
Book Publisher Hachette Books
Published Date 26 Sep 2017

About Author

Author : W. Chan Kim

1 Books

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