Brand Value Over Product Features: Emphasizes how brand perception and value often outweigh specific product features in consumer decision-making.
Emotional Branding: Explores the importance of emotional connections and storytelling in elevating brand significance beyond product functionality.
Brand Experience Economy: Discusses the shift towards providing holistic brand experiences rather than focusing solely on the product.
Building Brand Loyalty: Explores strategies for cultivating loyal customers who are committed to the brand beyond individual product purchases.
Brand Consistency: Highlights the significance of maintaining consistency in brand messaging, imagery, and values across various touchpoints.
Consumer-Centric Branding: Advocates for understanding and catering to consumer needs and desires to build successful brands.
Brand Innovation: Explores how brands innovate to stay relevant and retain consumer interest amid changing market dynamics.
Brand Trust and Authenticity: Discusses how trust and authenticity play a crucial role in building strong, enduring brands.
Brand Resilience: Explores how brands adapt to market shifts, economic changes, and technological advancements to remain resilient.
Measuring Brand Success: Discusses metrics and indicators beyond product sales that measure a brand's success, such as brand equity, sentiment, and engagement.
Language | English |
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ISBN-10 | 9780230636774 |
ISBN-13 | 9780230636774 |
No of pages | 284 |
Font Size | Medium |
Book Publisher | Macmillan |
Published Date | 01 Jan 2008 |
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These are the Proceedings of International Conference on Brands Rising...As Products Fall held at IMT Ghaziabad during November 21-22, 2008.