Blink: The Power of Thinking Without Thinking

Malcolm Gladwell


In Circulation

In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK.

Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus.

BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life. 

What will you learn from this book

  1. Thin-Slicing: Gladwell introduces the concept of "thin-slicing," the ability to make accurate and instant judgments or decisions based on limited information or brief encounters.

  2. Power of Intuition: Emphasizes the power of intuition and the subconscious mind in decision-making, suggesting that quick, instinctive decisions can sometimes be as accurate as carefully considered ones.

  3. Unconscious Bias and Stereotypes: Discusses how unconscious biases and stereotypes can influence rapid decision-making, sometimes leading to errors in judgment.

  4. The Adaptive Unconscious: Explores the idea that the unconscious mind processes vast amounts of information and experiences, influencing our thoughts and behaviors without conscious awareness.

  5. The Role of Experience: Highlights the significance of expertise and experience in honing one's ability to make accurate snap judgments in specific domains.

  6. Analyzing Rapid Cognition: Discusses instances where rapid cognition leads to positive outcomes and situations where it can result in errors, emphasizing the need for understanding its limits.

  7. Body Language and Nonverbal Cues: Explores the ability to read and interpret subtle nonverbal cues, body language, and facial expressions as a form of rapid cognition.

  8. Implicit Association Tests: Discusses experiments and techniques used to measure unconscious biases and associations, shedding light on the unconscious mind's influence.

  9. Decision-Making Under Pressure: Examines how people make decisions under pressure, stress, or time constraints, showcasing both the strengths and vulnerabilities of rapid cognition.

  10. Improving Decision-Making: Suggests ways to improve rapid decision-making by becoming more aware of unconscious biases and developing techniques to harness intuition effectively.

Language English
ISBN-10 071399844X
ISBN-13 9780713998443
No of pages 277
Font Size Medium
Book Publisher Little Brown & Co
Published Date 06 Jan 2005

About Author

Author : Malcolm Gladwell

8 Books

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