Blink: The Power of Thinking Without Thinking

Malcolm Gladwell


In Circulation

In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK.

Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus.

BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life. 

What will you learn from this book


1. A quick, immediate judgment we form of something is often as accurate as an opinion we form of it after months and months of structured, deliberate thinking. They are more than what we give them credit for.

2. Often, observing someone or something for mere seconds, but doing so in a very detailed manner can be more effective in order to understand that person’s behavior or make predictions; as compared to collecting a great deal of information and judging from that.

3. Snap-judgments, however, are susceptible to being affected by emotions and beliefs and are thus not always accurate.

Language English
ISBN-10 071399844X
ISBN-13 978-0713998443
No of pages 277
Font Size Medium
Book Publisher Little Brown & Co
Published Date 06 Jan 2005

About Author

Author : Malcolm Gladwell

8 Books

Related Books