Managing With Carrots

Adrian Gostick and Chester Elton


In this book, the authors outline the role of strategic recognition in the corporate world and explain how today's worker can be motivated most effectively with carrots. In the first part of this analysis, "Carrot Seeds" – the corporate need for recognition. In the second section "Carrot Planting, Carrot Cultivation" – they explain how to set up an effective recognition plan. In the third part "Carrot Harvest" – the authors describe the benefits of implementing a carrot culture and clarify the human benefits of recognition. In part four, "Starting Your Own Carrot Crop", it guides the readers on the best way to begin developing a carrot culture.
Language English
ISBN-10 0-470-82179-5
No of pages 101
Book Publisher Wiley
Published Date 30 Nov -0001

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