MBA In A Box: Practical Ideas from The Best Brains In Business

Joel Kurtzman , Glenn Rifkin & Victoria Griffith

Physical

In Circulation

The best minds in business—at your service

MBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example:

• Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs.

• The profit zone and how to tell if a business is in one.

• The skill of turning an idea or invention into a product that solves a problem for a market.

• Merging the need of business to produce and grow with the environment so they are both sustained.

• The latest thinking in marketing about branding, pricing, reversing a product’s life cycle, and turning what has become a commodity into a specialty.

• And much more.

What will you learn from this book

  1. Diverse Business Concepts: The book likely covers a wide array of business concepts from different disciplines such as marketing, finance, strategy, leadership, operations, and more.

  2. Practical Insights: Offers practical and applicable business insights and strategies from notable figures and successful business leaders.

  3. Strategic Thinking: Encourages strategic thinking by presenting case studies, frameworks, and strategic models used by successful businesses.

  4. Entrepreneurial Wisdom: Shares entrepreneurial wisdom, including tips, success stories, and lessons learned from seasoned entrepreneurs.

  5. Leadership Principles: Discusses effective leadership principles and practices drawn from experienced business leaders and their management styles.

  6. Innovation and Creativity: Emphasizes the importance of innovation and creative thinking in business success, with insights on fostering an innovative culture.

  7. Financial Acumen: Covers fundamental financial concepts, budgeting, financial analysis, and strategies for managing finances in business.

  8. Marketing Strategies: Insights into marketing strategies, consumer behavior, branding, and effective marketing campaigns used by successful companies.

  9. Operational Excellence: Discusses operational efficiency, supply chain management, and best practices in operations management.

  10. Holistic Business Approach: Encourages a holistic view of business by integrating various disciplines and showcasing how they interconnect and influence each other.

Language English
ISBN-10 0609610880
ISBN-13 9780609610886
No of pages 437
Font Size Medium
Book Publisher Crown Business
Published Date 04 May 2004

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