Patricia B.Seybold & Ronni T Marshak


CUSTOMERS. COM shows how to use the Internet to keep customers, increase sales, and improve profits. Everyone knows the prediction- the Internet will change the way business is done. And everyone has the same fear- they will fall behind their competitors and miss the boat. CUSTOMERS. COM does not offer breathless predictions- it offers practical, easy-to-understand and easy-to-apply advice based on solid, proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.
Language English
ISBN-10 0-7126-8071-3
No of pages 360
Book Publisher Crown Publishers
Published Date 30 Nov -0001

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