Riding The Waves Of Culture

Fons Trompenaars , Charles Hampden-Turner



As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, socio-political system, and cultural system.

This book eases this transitory process, showing the emerging breed of international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustain management effectiveness across cultural borders.

Language English
ISBN-10 978-1857880335
ISBN-13 9781857880335
No of pages 274
Font Size Medium
Book Publisher Nicholas Brealey Publishing
Published Date 04 Oct 1993

About Author

Author : Fons Trompenaars


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