Piramal Branding

Patrick Hanlon


In Circulation

What is it that made Starbucks an overnight sensation and separated it from other great coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In "Primal Branding", Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image - from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. "Primal Branding" presents a world of new possibility for all marketers - and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

What will you learn from this book

  1. Clarity of Purpose: Define a clear and compelling brand purpose that resonates with your target audience.

  2. Storytelling: Utilize storytelling techniques to create a narrative that emotionally connects customers to your brand.

  3. Differentiation: Identify and emphasize what sets your brand apart from competitors to establish a unique position in the market.

  4. Brand Trust: Focus on building trust and credibility with your audience through consistent messaging and quality offerings.

  5. Cultural Relevance: Stay attuned to cultural shifts and societal values to ensure your brand remains relevant and relatable.

  6. Brand Experience: Deliver a seamless and memorable brand experience across all touchpoints to foster customer loyalty.

  7. Adaptability: Remain flexible and adaptable to changing market conditions while staying true to your brand's core values.

  8. Community Building: Foster a sense of community among your audience, encouraging engagement and loyalty.

  9. Innovation: Continuously innovate to meet evolving customer needs and stay ahead of the competition.

  10. Measuring Success: Establish metrics to measure the effectiveness of branding strategies and initiatives, allowing for adjustments and improvements.

Language English
ISBN-10 0-7432-7797-X
No of pages 256
Font Size Medium
Book Publisher Free Press
Published Date 16 May 2011

About Author

Author : Patrick Hanlon

3 Books

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