Winning Clients In A Wired World

Kip Gregory


In Circulation

A valuable guide to making technology work for your business

Now that the Internet bubble has burst, financial service professionals are looking for more realistic ways to use technology to their advantage. J. K. Lasser Pro Taming Technology offers easy and effective methods to do just that. This comprehensive guide puts what′s available today in technology into a cohesive framework–one that offers a systematic way to think about and implement technology–to build and strengthen relationships with clients and prospects. J. K. Lasser Pro Taming Technology is a valuable resource for financial service professionals seeking clear, practical advice on using technology and the Internet to acquire and retain profitable business. This book provides readers with easy–to–use ideas and techniques to successfully incorporate technology into their business promotion.

What will you learn from this book

  1. Adapting to the Digital Landscape: Strategies for winning clients in a wired world likely involve adapting to the digital landscape, leveraging online platforms, and understanding digital marketing.

  2. Building an Online Presence: The book may discuss the importance of building a strong and professional online presence to attract and engage potential clients.

  3. Understanding Technology Trends: Strategies for staying informed about and leveraging emerging technologies that can impact client acquisition and relationship-building.

  4. Content Marketing and Thought Leadership: Creating valuable content and positioning oneself as a thought leader in a specific domain may be emphasized as an effective way to attract clients.

  5. Effective Communication in the Digital Era: The book might explore strategies for effective communication in the digital era, including email, social media, and other online channels.

  6. Data-Driven Decision-Making: Understanding and utilizing data to inform client acquisition strategies, measure success, and refine approaches.

  7. Personalization and Client-Centric Approach: Emphasizing the importance of personalized approaches and a client-centric mindset in a wired world.

  8. Networking in Virtual Spaces: The book may provide insights into effective networking strategies in virtual spaces, including online communities and social networks.

  9. Leveraging Online Tools and Platforms: Exploring how to leverage various online tools, platforms, and technologies to streamline client acquisition processes.

  10. Adopting an Agile Mindset: Given the rapid changes in the wired world, the book might encourage an agile mindset, readiness to adapt, and continuous learning.

Language English
ISBN-10 0-471-24975-0
ISBN-13 9780471249757
No of pages 289
Font Size Medium
Book Publisher John Wiley & Sons
Published Date 20 Apr 2004

About Author

Author : Kip Gregory

2 Books

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