Language | English |
---|---|
ISBN-10 | 014302910X |
ISBN-13 | 978-0143029106 |
No of pages | 300 |
Font Size | Medium |
Book Publisher | Penguin Books |
Published Date | 12 Nov 2002 |
Gurcharan Das (born October 3, 1943), is an Indian author, commentator and public intellectual. He is the author of The Difficulty of Being Good: On the subtle art of dharma which interrogates the epic, Mahabharata. His international bestseller, India Unbound, is a narrative account of India from Independence to the global Information Age, and has been published in many languages and filmed by BBC.
He is a regular columnist for six Indian newspapers in English, Hindi, Telugu and Marathi, and he writes periodic pieces for the New York Times, Wall Street Journal, Financial Times, Foreign Affairs, and Newsweek.
He graduated with honors from Harvard University in Philosophy. He later attended Harvard Business School (AMP), where he is featured in three case studies. He was CEO of Procter & Gamble India and later Managing Director, Procter & Gamble Worldwide (Strategic Planning). In 1995, he took early retirement to become a full time writer. He is currently on many boards and is a regular speaker to the top managements of the world’s largest corporations.
His other literary works include a novel, A Fine Family, a book of essays, The Elephant Paradigm, and anthology, Three English Plays.
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The Elephant Paradigm: India Wrestles with Change is, quite simply, about an ancient civilization's reawakening to the Spirit---and potential---of its youth. Following up on the success of India Unbound, which examined the process of India's transformation in the 1990s from a closed to an open economy, The Elephant Paradigm ranges over a vast area---covering subjects as varied as panchayati raj, national competitiveness, and the sacred and philosophical concerns of the average Indian consequent to India's entry into what the author calls the 'age of liberation'.
While India may never roar ahead like the Asian tigers, Das argues, it will advance like a wise elephant, moving steadily and surely, pausing occasionally to reflect on its past and to enjoy the journey.
Gurcharan Das employs the essay form to sew together varied facets of this remarkable transition. Divided into three sections, the book first establishes a context for the changes that have occurred, and then assesses how we have changed---or not changed---in our public and private lives.
As he sweeps over the major political, social and economic developments, social and economic developments, he does not forget to examine the individual beliefs and aspirations that underpin the process. Crisp, insightful and witty, these essays capture both the disappointments and the joys that resulted from the '90s revolution and serve as an essential guide to the new India.