Physical
AvailableExpert Insights: "Marketplace Masters" may provide insights and perspectives from accomplished professionals and experts in the field, offering valuable lessons and advice.
Market Leadership: The book might explore strategies employed by successful individuals and companies to achieve and maintain leadership positions in their respective markets.
Innovation and Adaptation: Successful marketplace leaders often excel in innovation and adaptability. The book may discuss how these leaders navigate and drive change within their industries.
Strategic Marketing: Expect insights into strategic marketing approaches employed by marketplace masters. This may include effective branding, positioning, and communication strategies.
Customer-Centric Approaches: A focus on meeting customer needs and expectations is likely. The book may discuss how marketplace masters prioritize and excel in customer-centric approaches.
Global Perspective: If applicable, the book might explore how marketplace masters navigate and succeed in the global marketplace, considering diverse markets and cultures.
Networking and Relationship Building: Building strong networks and relationships can be a key aspect of success. The book may provide guidance on effective networking strategies.
Risk Management: Successfully managing risks is crucial for marketplace leaders. The book may cover how these individuals and companies approach risk and uncertainty.
Leadership Styles: Different leaders have distinct leadership styles. "Marketplace Masters" may analyze various leadership styles and their impact on success in the marketplace.
Measuring Success: The book might discuss how marketplace masters define and measure success, including key performance indicators and metrics relevant to their industries.
Language | English |
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ISBN-10 | 0275981193 |
ISBN-13 | 9780275981198 |
No of pages | 252 |
Font Size | Medium |
Book Publisher | Greenwood Press |
Published Date | 30 Apr 2004 |
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In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies, IT specialists, and financial advisors, face a dazzling array of opportunities and challenges. In order to compete effectively, they need a disciplined approach for detecting market shifts, harnessing their competitive advantages, and developing service offerings that will attract the most profitable clients. Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure―looking out, digging deeper, and embedding innovation―and identifies eleven core skills that any service firm can apply to master the marketplace and achieve lasting competitive success.
Integrating insights from the fields of marketing, service management, planning, and entrepreneurship, and showcasing the successful strategies of such firms as Towers Perrin, DDB Worldwide, and Egon Zehnder International, Lowe shows service professionals how to gather intelligence about their clients, competitors, and marketplace; promote a market-driven culture throughout the organization; and engage in continuous research and development to introduce new services. Mastering these skills will enable readers to be better prepared to face changes in the market, and make decisive, informed decisions about opportunities that will prove right in the long term.