Service Sector Management: An Indian Perspective

Chittaranjan Bhattacharjee

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This book is designed to provide a mature, in-depth treatment of service sector management with an Indian perspective at the undergraduate level -and to offer continuity with a smooth transition to upper level courses, especially for students studying in business schools. Thus, the text will be highly useful to students as well as professionals. The text unfolds with a concise, practical and unified presentation as to 'how' and 'why' the concept of service started, how competition has changed the face of service jobs and how service has played an important role in industry.

It provides guidelines as to how to use service as a crucial marketing weapon and a strategy. It also highlights the powerful marketing model and the game of 'promises' that service marketing is all about and the uniqueness of service quality standards. The content also emphasizes customer satisfaction which in turn leads to customer retention.

What will you learn from this book

  1. Service Industry Dynamics: The book likely explores the unique characteristics, challenges, and opportunities within the service sector, highlighting its significance in India's economy.

  2. Customer-Centric Approach: Given the service industry's emphasis on customer satisfaction, the book might stress the importance of understanding and meeting customer needs and expectations.

  3. Service Quality and Standards: It would likely cover strategies to maintain and enhance service quality, including the establishment of service standards and best practices.

  4. Human Resource Management: Given the people-intensive nature of the service industry, the book might delve into HR strategies tailored for service organizations, such as training, motivation, and retention.

  5. Technology and Innovation: Exploring how technology and innovation can be leveraged to improve service delivery and efficiency might be a significant focus.

  6. Marketing and Branding: Strategies for marketing services and building strong service brands could be discussed, taking into account the Indian market dynamics.

  7. Operations Management: Topics related to managing operations in service organizations, such as capacity management, process improvement, and service delivery optimization, might be covered.

  8. Financial Management in Services: Understanding the financial aspects unique to service organizations, including revenue models and cost structures, could be a key component.

  9. Regulatory Environment: Exploring the regulatory framework and its impact on service industries in India, including compliance issues and government policies, might be addressed.

  10. Case Studies and Examples: The book might include relevant case studies and examples from Indian service organizations to illustrate management principles and strategies.

Language English
ISBN-10 817992212X
ISBN-13 978-8179922125
No of pages 725
Font Size Medium
Book Publisher Jaico Publishing
Published Date 08 Jul 2005

About Author

Author : Chittaranjan Bhattacharjee

1 Books

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