Payback: Reaping the Rewards of Innovation

James P Andrew & Harold L Sirkin



If you're like most people, you bet your career and company on innovation because you must. "Payback: Reaping the Rewards of Innovation" offers you a new way to think about and manage innovation that will dramatically improve the odds of success. Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service?

How fast should you push it to market? How quickly can you get to optimal value? And how much additional investment should you pour into sustaining and building the product or service? "Payback" offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business models-integrator, orchestrator, and licenser each of which balances risk and reward differently.

Language English
ISBN-10 1422103137
ISBN-13 9781422103135
No of pages 228
Font Size Medium
Book Publisher Harvard Business School Publishing
Published Date 09 Jan 2007

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