Wharton On Managing Emerging Technologies

George S Day & Paul J H Schoemaker

Physical

In Circulation

Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out to smaller rivals in developing emerging technologies. Why do these incumbents have so much difficulty with disruptive technologies? How can they anticipate and overcome their handicaps?

Wharton on Managing Emerging Technologies presents insights, tools, and frameworks from leading busi-ness thinkers based on the research of Wharton's Emerging Technologies Management Research Program. This pioneering industry-academic partnership, established in 1994, is one of the longest and broadest initiatives on the management of emerging technologies. For the first time, this book distills the insights from the program into a single volume for managers, covering a wide range of issues related to the successful management of emerging technologies.

The editors contend that managing emerging technologies represents a "different game," requiring a different set of management skills, frameworks, and strategies than those used by established firms to manage existing technologies. In this book, experts from diverse fields examine key issues such as:

  • Common pitfalls and potential solutions for incumbent firms in managing emerging technologies
  • Strategies for assessing the potential of new markets and designing technologies to take advantage of market "lumpiness"
  • The need for scenario planning and "disciplined imagination" to develop strategies under uncertainty
  • The limits of patents in protecting gains from technology, and the use of lead time and other strategies
  • The power of innovative financial strategies and the use of real options in making investments
  • Using alliances and new organizational forms
  • Developing a "customized workplace"

Wharton on Managing Emerging Technologies represents a powerful survival kit for managers "dropped behind the lines" of these new technologies. The authors provide a comprehensive set of tools and insights that will help you understand the new challenges and develop effective strategies to succeed at this different game.

What will you learn from this book

  1. Technology Adoption Strategies: Exploring frameworks and strategies for businesses to evaluate, adopt, and integrate emerging technologies effectively into their operations.

  2. Innovation and Disruption: Understanding the dynamics of innovation and disruptive technologies, and how businesses can respond to and leverage these changes for competitive advantage.

  3. Strategic Planning for Technology Integration: Developing strategic plans that incorporate emerging technologies into overall business strategies, aligning technology initiatives with organizational goals.

  4. Risk Assessment and Management: Addressing risks associated with emerging technologies, including cybersecurity threats, data privacy concerns, and regulatory challenges.

  5. Investment and Resource Allocation: Techniques for allocating resources and investments towards emerging technologies, balancing short-term goals with long-term innovation.

  6. Adaptability and Agility: Cultivating organizational adaptability and agility to rapidly respond to technological changes and market shifts.

  7. Ecosystem Collaboration: Exploring the role of collaborations, partnerships, and ecosystems in leveraging emerging technologies for mutual benefits.

  8. Ethical and Social Implications: Considering ethical, societal, and environmental implications of adopting and utilizing emerging technologies responsibly.

  9. Learning and Continuous Innovation: Encouraging a culture of continuous learning and innovation, fostering an environment conducive to experimenting with new technologies.

  10. Leadership in a Tech-Driven World: Addressing the role of leadership in guiding organizations through technological transformations and fostering a tech-savvy workforce.

Language English
ISBN-10 0-471-68939-4
ISBN-13 9780471689393
No of pages 460
Font Size Medium
Book Publisher Wiley
Published Date 21 Aug 2004

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