Bank Marketing: A Guide To Strategic Planning

R. Eric Reidenbach , Robert E. Pitts



What will you learn from this book

  1. Customer-Centric Approach: Successful bank marketing involves understanding and addressing the needs and preferences of customers. Building relationships and providing value to customers are key.

  2. Market Segmentation: Effective marketing strategies often include segmenting the market based on various criteria such as demographics, behavior, or needs. This allows for more targeted and personalized approaches.

  3. Digital Transformation: The book may emphasize the importance of adapting to the digital landscape, incorporating technology into marketing strategies, and meeting customers where they are in terms of digital channels.

  4. Brand Management: Establishing and maintaining a strong and trustworthy brand is crucial for banks. Strategic planning may involve defining the bank's brand identity and ensuring consistent messaging.

  5. Regulatory Compliance: Given the regulated nature of the banking industry, strategic planning likely addresses compliance with financial regulations and ethical considerations.

  6. Product and Service Innovation: Strategic planning may encourage banks to continuously innovate their products and services to stay competitive and meet evolving customer needs.

  7. Integrated Marketing Communications (IMC): Coordinating various marketing channels to deliver a consistent and coherent message is likely an essential aspect of strategic planning.

  8. Competitive Analysis: Understanding the competitive landscape helps in formulating effective marketing strategies. This includes analyzing the strengths and weaknesses of competitors.

  9. Customer Experience: Creating a positive and seamless customer experience is likely a key focus. Strategic planning may involve initiatives to enhance customer satisfaction and loyalty.

  10. Data Analytics: Utilizing data analytics for market research, customer insights, and decision-making is likely emphasized in the context of strategic planning for bank marketing.

Language English
ISBN-10 0835904083
ISBN-13 9780835904087
No of pages 245
Font Size Medium
Book Publisher Prentice Hall
Published Date 01 Dec 1985

About Author

Author : R. Eric Reidenbach


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