Essential Managers - Effective Public Relations

Moi Ali

Physical

Available

Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence.

The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses.

Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

This compact trade book and reference guide by award winning publisher Dorling and Kindersley is the most exciting and accessible approach to business and self-improvement available. Faculty can pass on the $7 savings to their students by shrink-wrapping this Essential Manager with any Prentice Hall Marketing or Management text.

What will you learn from this book

  1. Understanding Public Relations: Gain an understanding of the role and importance of public relations in an organization.
  2. Building Relationships: Learn how to build and maintain positive relationships with the public, media, and other stakeholders.
  3. Communication Skills: Develop effective communication skills for conveying messages to different audiences.
  4. Media Relations: Understand how to work with the media to generate positive coverage and manage crises.
  5. Crisis Management: Learn strategies for managing and responding to crises that may affect your organization's reputation.
  6. Brand Management: Understand how public relations can contribute to building and managing a strong brand image.
  7. Social Media: Learn how to use social media effectively as part of your public relations strategy.
  8. Evaluation: Understand the importance of evaluating your public relations efforts to measure effectiveness.
  9. Ethical Considerations: Learn about the ethical considerations involved in public relations practices.
  10. Team Management: Develop skills for managing a public relations team and coordinating efforts effectively.
Language English
ISBN-10 0789480085
ISBN-13 9780789480088
No of pages 72
Font Size Medium
Book Publisher DK Books
Published Date 27 May 2003

About Author

Author : Moi Ali

NA

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