Harvard Business Review: Management Dilemmas: When Marketing Becomes A Minefield

Harvard Business Review

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PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour. These thought-provoking guides present common managerial dilemmas and offer concrete advice from experts on how to resolve them—and help managers improve their own decision-making skills by encouraging them to come to their own conclusions.
Language English
ISBN-10 1-59139-505-4
No of pages 187
Book Publisher Harvard Business School Publishing
Published Date 30 Nov -0001

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