Harvard Business Review: Management Dilemmas: When Marketing Becomes A Minefield

Harvard Business Review

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PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour.

These thought-provoking guides present common managerial dilemmas and offer concrete advice from experts on how to resolve them—and help managers improve their own decision-making skills by encouraging them to come to their own conclusions.

What will you learn from this book

  1. Ethical Decision-Making: The book might discuss the importance of making ethical decisions in marketing, considering the potential impact on customers, stakeholders, and the brand's reputation.

  2. Balancing Short-Term and Long-Term Goals: Effective marketing involves finding a balance between short-term objectives, such as sales, and long-term goals, such as brand building and customer loyalty.

  3. Adaptability to Change: Marketing strategies should be adaptable to changes in the business environment, including shifts in consumer behavior, technology, and market trends.

  4. Brand Integrity: Maintaining the integrity of the brand is crucial, and marketing decisions should align with the brand's values and promises.

  5. Customer-Centric Approach: The book might emphasize the importance of understanding and meeting customer needs while avoiding practices that may harm customer relationships.

  6. Crisis Management: Strategies for handling marketing crises, such as negative publicity or product issues, could be discussed to mitigate potential damage.

  7. Compliance and Regulation: Navigating marketing within legal and regulatory frameworks is essential to avoid legal challenges and reputational damage.

  8. Effective Communication: Clear communication both internally and externally is key, especially during marketing challenges, to ensure alignment and transparency.

  9. Market Research and Analysis: The importance of thorough market research and analysis to inform marketing decisions and avoid potential pitfalls might be highlighted.

  10. Learning from Mistakes: The book may discuss the value of learning from marketing mistakes and using them as opportunities for improvement and growth.

Language English
ISBN-10 1591395054
ISBN-13 9781591395058
No of pages 187
Font Size Medium
Book Publisher Harvard Business School Press
Published Date 01 May 2004

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Author : Harvard Business Review

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