"All told, it's a recipe for a future best-seller...

Hamel and Prahalad lay out questions managers must be asking

to gain a point of view about the future and create a

blueprint for getting there… It's a valuable and worthwhile tonic for

devotees of today's slash-and-burn school of management."

---John Byrne, Business Week

"[Hamel and Prahalad] seek to

rehabilitate strategy by virtually reinventing its practice...

Competing for the Future is destined for a place alongside

such strategy greats as Michael E. Porter and Henry Mintzberg."

---Polly LaBarre, Industry Week

"Competing for the Future is provocative and

Counter-intuitive and, above all, exciting. It puts courage, heroism,

And drama back into strategy and it is to be hoped that

More than a few CEOs will find the gauntlet thrown down by

Hamel and Prahalad more exciting than daunting."

---Transformations

With Competing for the Future, managers have seen how they can reshape their industries. Gary Hamel and C.K. Prahalad offer a masterful blueprint for what your company must be doing today if it is to occupy the competitive high ground of tomorrow. By showing that the key to future industry leadership is to develop an independent point of view about tomorrow's opportunities and build capabilities that exploit them, Hamel and Prahalad reveal an entirely new definition of what it means to be strategic---and successful.