Physical
AvailableStorytelling in Business: Emphasizes the significance of storytelling as a powerful tool for communication and persuasion in the business context.
Engaging Audiences: Discusses how compelling narratives captivate audiences, making complex ideas more relatable and memorable.
Illustrating Values and Messages: Advocates for using stories to convey company values, vision, and messages, making them more impactful and understandable.
Building Rapport: Highlights how personal stories can help build rapport and trust with clients, colleagues, and stakeholders.
Problem-Solution Narratives: Encourages the use of stories that outline challenges, solutions, and outcomes, providing context and illustrating successes or lessons learned.
Leadership and Influence: Discusses how leaders can use stories to inspire, motivate, and influence their teams, fostering a sense of purpose and direction.
Emotional Connection: Emphasizes the emotional impact of stories in connecting with audiences, evoking empathy, and driving action.
Authenticity: Advocates for authenticity in storytelling, using genuine experiences and narratives that resonate with the audience.
Adaptability of Storytelling: Explores the versatility of storytelling across various business functions, including sales, marketing, leadership, and change management.
Crafting Compelling Narratives: Provides guidance on structuring, crafting, and delivering effective stories tailored to specific business objectives.
Language | English |
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ISBN-10 | 0814420303 |
ISBN-13 | 9780814420300 |
No of pages | 288 |
Font Size | Medium |
Book Publisher | Amacom |
Published Date | 16 Aug 2012 |
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Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.
The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:
• Define culture and values
• Engender creativity and innovation
• Foster collaboration and build relationships
• Provide coaching and feedback
• Lead change
• And more
Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.