Finally an eminently readable and friendly book on selling skills from Productivity & Quality Publishers Pvt Ltd and that too by an Indian author. ‘The Science of Selling’ by Francis Alapatt makes you take a fresh look at Selling skills in almost the same way that Lynn Truss’ book “Eats, Shoots and Leaves” made you look at Punctuation.

To read ‘The Science of Selling’ is to experience selling from a salesperson’s point of view. It helps you understand the process, its elements, the complexities, the skills, the wellsprings and the techniques involved. It helps you see Selling as an important social process that contributes substantially to National development and confers upon its practitioners a dignity and pride that has very often eluded them.