Marketing Management-12Edition ( A South Asian Perspective)

Philip Kotler & Mithileshwar Jha

Physical

In Circulation

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

What will you learn from this book

  1. Comprehensive Marketing Framework: The book may provide a comprehensive framework for understanding marketing concepts, strategies, and techniques in the context of the South Asian market.

  2. Cultural Sensitivity: Given the South Asian perspective, the book may emphasize the importance of cultural nuances and how they influence consumer behavior and marketing strategies.

  3. Market Segmentation in South Asia: Understanding the diverse customer base in South Asia is crucial. The book might cover effective market segmentation strategies tailored to the specific demographics and psychographics of the region.

  4. Integrated Marketing Communications (IMC): The book may discuss the importance of a cohesive and integrated approach to marketing communications, taking into account the diverse media landscape in South Asia.

  5. Digital Marketing in the South Asian Context: Given the rise of digital media, the book may provide insights into effective digital marketing strategies that are relevant to the South Asian market.

  6. Product Localization: Products and services need to align with local preferences and needs. The book might discuss strategies for adapting products to the South Asian market.

  7. Distribution Challenges: The distribution landscape in South Asia can be unique. The book may cover distribution strategies and challenges specific to the region.

  8. Consumer Behavior: Understanding how consumers make purchasing decisions in South Asia is likely a key focus. The book might delve into the psychological and cultural factors influencing consumer behavior.

  9. Ethical and Social Responsibility: The book may explore how ethical considerations and corporate social responsibility play a role in the South Asian marketing landscape.

  10. Emerging Trends: Marketing is dynamic, and the book may highlight emerging trends and innovations in the South Asian market, such as the adoption of new technologies and changes in consumer preferences.

Language English
ISBN-10 8131702006
ISBN-13 9788131702000
No of pages 119
Font Size Medium
Book Publisher Pearson Education
Published Date 01 Jan 2006

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