What will you learn from this book
-
Brand Evolution: Insights into the evolution of Titan as a brand, its founding principles, and how it carved its niche in the Indian consumer market.
-
Innovation and Product Diversification: Discusses Titan's innovative approaches to product design, diversification, and introduction of new categories within the consumer market.
-
Market Strategies: Insights into the marketing strategies employed by Titan, including branding, advertising campaigns, and market positioning that contributed to its success.
-
Customer-Centric Approach: Emphasizes Titan's customer-centric approach, understanding consumer preferences, and delivering products that meet market demands.
-
Business Expansion and Growth: Explores Titan's growth trajectory, market expansion strategies, and its journey from a watch brand to a diversified lifestyle conglomerate.
-
Corporate Leadership and Management: Discusses the leadership, management style, and key decision-makers behind Titan's success story.
-
Corporate Social Responsibility (CSR): Insights into Titan's approach to CSR initiatives, sustainability efforts, and community engagement.
-
Challenges and Successes: Discusses challenges faced by Titan in its journey and how the company navigated them to achieve success.
-
Market Positioning and Competition: Analyzes Titan's positioning in the consumer market and how it stands out amidst competition in the industry.
-
Global Impact and Future Prospects: Explores Titan's global impact, its potential future strategies, and how it plans to sustain its success.
| Language | English |
|---|---|
| ISBN-10 | 9350099780 |
| ISBN-13 | 9789350099780 |
| No of pages | 188 |
| Font Size | Medium |
| Book Publisher | Hachette |
| Published Date | 20 Dec 2018 |
About Author
Related Books
When Titan Company Limited launched its quartz watches some 30 years ago, the founders ? a merry bunch of Tata employees who started out simply wanting ?to do something different? ? could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s.
The brand they created ? at first against tremendous odds and restrictive norms ? injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals.
Titan: Inside India?s Most Successful Consumer Brand takes readers from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick.